McKibbon Hotel Management Leverages the Power of Social Media Marketing Through GeoBeats VideosMcKibbon Hotel Management, Inc. announces its selection of GeoBeats for video content production of the Aloft Tallahassee Downtown, a Vision of W Hotels.
Tampa, FL (PRWEB) November 10, 2009 - McKibbon Hotel Management, Inc. of Tampa, Florida, has announced its selection of GeoBeats, an award-winning online video production and marketing platform, to produce video content of the grand opening of the Aloft Tallahassee Downtown, a Vision of W Hotels.
Online video is a rapidly growing internet phenomenon, with comScore reporting that over 25 billion online videos were viewed by U.S. internet users in August, 2009. The number of users who watched videos on the internet represented over 50% of the country's population.
Studies show that online video influences purchasing decisions as users are more inclined to contact the advertiser after watching a video. According to The Kelsey Group (June, 2008) the local online video advertising market will increase from $10.9 million in 2007 to $1.5 billion by 2012, representing an annual growth rate of 168%.
GeoBeats' compelling, narrative, and action oriented video content will enable McKibbon Hotel Management to leverage the power of video in generating higher occupancy rates. Aloft, a new brand concept by Starwood Hotels, brings jet-setting style at a steal to budget-conscious travelers. A hip, social atmosphere welcomes tech-savvy guests, the very guests who are most likely to use social networking sites for information. GeoBeats created video content for Aloft Tallahassee Downtown featuring both the hotel and w xyz(SM) lounge which will be used across the hotel’s social networking platforms and as a tool for the sales team to bring the hotel to clients. GeoBeats envisions expanding this format to other hotels who are looking to capture a similar guest demographic.
Videos of the Aloft Tallahassee Downtown can be viewed here:
"We are pleased to be working with a leading hotel management company like McKibbon Hotel Management. GeoBeats videos help them tell the unique story of this hotel and create an emotional connection with potential guests," states Ashish Khurana, CEO, GeoBeats, Inc.
"McKibbon recognizes the importance of establishing an Internet presence, particularly with hotels like the Aloft, that cater to guests who appreciate and utilize the latest technologies," explained Vann Herring, CEO/President of McKibbon Hotel Management, Inc. "We selected GeoBeats as our partner for this project to deliver a quality product at a good value, and look forward to providing potential guests with a unique preview of the Aloft Tallahasssee Downtown property."
About McKibbon Hotel Management, Inc.:
McKibbon Hotel Management, Inc., based in Tampa, Florida, is a privately owned enterprise that has grown into a premier franchisee for Marriott, Hilton and Starwood hotels. McKibbon is proud to be a recognized leader for over 83 years in the hospitality industry, and currently operates over 60 mid and upscale brands in 8 states throughout the Southeast. The company has a rich history and culture that promotes a family oriented environment, while holding true to its core values of honesty, integrity and loyalty. For more information, visit http://www.mckibbon.com.
About GeoBeats, Inc.:
Founded in 2006, GeoBeats, Inc. is an industry leader in the development of advertorial and editorial online video content for the world's largest media groups, online local companies as well as the travel industry. GeoBeats leverages its global network of more than 6,500 filmmakers in 55 countries to provide high quality video content to partners such as TripAdvisor, Comcast, and MSN. Filmed and hosted by locals, GeoBeats' video content reflects the local flavor and provides viewers an insider's perspective on destinations with a plethora of topics ranging from lodging and dining to shopping, city walks, and transportation. The company also offers a proprietary video player specifically built to stream travel and local video content. For more information, visit http://www.geobeats.com/videoproduction